Automotive Dealers Learn How to Set up for Strong Gross Profits Without 'Racing to the Bottom' on Price.

FirstLook Executives to lead workshop sessions and serve as key panelists at Digital Dealer Conference in Orlando

CHICAGO, April 15 /PRNewswire/ -- With 88% of consumers going to the internet before buying a car and 54% using the internet to pick a dealership, a dealership's success in pre-owned is won and lost online. Executives at FirstLook, the pioneer in automotive retail performance solutions, will be on hand at the Digital Dealer Conference and Expo in Orlando, Fla., to illustrate how Consumer Optimization Techniques can be the key to success for automotive dealers in their online vehicle advertising. Presentations will include:

* Wednesday, April 21, 9:00 a.m., General Session: Pat Ryan Jr., FirstLook's founder and CEO, will serve as a panelist during the General Session titled: "The Price is Right: Strategies and tools to align your pricing with the market." Moderated by Jack Simmons of cars.com, the panel will examine how pricing strategy drives the visibility of dealer inventory and can help dealers win more than their fair share of the deals.

* Wednesday, April 21, 2:30 p.m., workshop #217: Pat Ryan will lead a workshop titled "If they don't buy your ad, they won't buy your car," which will the reveal to dealers how the secrets of Google's success can enable dealers to accelerate their online advertising, driving up click through and traffic from the internet without having to give away the potential for profit.

* Tuesday, April 20, 2:00 p.m., workshop #104: David Nelson, senior vice president and general manager for FirstLook's Elite Operations Division, will present "Don't Let Price-based Selling Turn your Cars into Commodities: Drive volume with strong profit through value-based selling." This workshop will show dealers how replacing price-based selling with value-based selling can enable your dealership to drive strong volumes with strong profits.

More than 60 exhibitors and 600 attendees are expected for this year's Digital Dealer Conference to be held April 20-22 in Orlando, Florida.

For more information contact FirstLook at 800-730-5665.

About FirstLook

FirstLook, by INCISENT Technologies, is the pioneer in Automotive Retail Performance Solutions providing world class Inventory Management, Inventory Marketing and Inventory Sales Solutions to the automotive industry. FirstLook's leading-edge software solutions and consulting services have enabled more than 2000 franchises to become better operators and retailers by helping them stock more of the right cars, drive more traffic from the internet, close more appraisals and sell more cars - more profitably.

Digital Dealer Booth #745

Media Contact:

Amy Smolensky

(312) 485-0053

Press@FirstLook.biz

SOURCE INCISENT Technologies